50+
Writers, strategists & creatives mentored
100+
Journeys simplified
15+
Years creating intuitive experiences
Millions
Customers helped
Content & EXPERIENCE Design LEADER
Leading the teams
that make products feel human
Hi, I’m Eve. I help organizations turn complex experiences into products that are easy to trust, use and understand.
What I DELIVER
Experiences that work
in moments that matter
I bridge strategy, systems thinking and execution to help reduce friction, maintain momentum and make life easier.
Voice, tone & brand
Creating a brand voice that gives every writer a shared north star, making products feel clear, cohesive and recognizably human across platforms, teams and experiences.
Personalized journeys
Shaping experiences and content strategies that adapt to people’s needs, behaviors and context, meeting them where they are and improving outcomes.
Efficiency at scale
Building reusable content and design systems, standards and patterns that improve consistency, reduce duplication and support growth.
Team building & leadership
Leading with clarity and caring while fostering collaborative environments where people feel supported, curiosity is encouraged and strong work thrives.
Insight-driven optimization
Using research, behavioral insights and real-world feedback to refine experiences and guide smarter, data-driven decisions.
Executive influence & alignment
Bringing teams together around shared priorities, key decisions and the value of better experiences.
Selected PROJECTS
Better outcomes
through better experiences
Strategic leadership across content, UX and design systems that fostered more human, adaptable digital products.
connected care
2023–2025
Enterprise transformation · Experience strategy · AI
One app. Better care.
Unifying digital health across Optum
Integrated pharmacy, care, benefits and wellness into one digital experience designed to help millions of members navigate their healthcare more easily.
audience expansion
2024–2025
Brand strategy · Product repositioning
Rebranding for growth
Creating an identity distinct from the parent brand
Repositioned a fitness benefit as a standalone brand, helping One Pass become more marketable to employers and partners beyond Optum, increasing its product competitiveness and impact.
BEHAVIOR CHANGE
2020–2022
Behavior change · Digital transformation
Helping people quit for good
Turning behavior change digital
Transformed a decades-old telephonic tobacco cessation program into a personalized digital experience combining coaching, self-guided tools and adaptive quitting journeys.
product evolution
2018–2020
Consumer insights · Content strategy
Reimagining women's wellness
From stalled fitness app to Apple's App of the Day
Rebranded a struggling fitness app in a saturated market into a more emotionally intelligent holistic self-care experience for women.
Testimonials
What collaborators say
Perspectives from product leaders and design partners
“
Eve knows how to ask the right questions—the ones that cut through noise and move work forward—and she consistently brought strategic thinking to every stakeholder conversation.
Smart, steady, and genuinely great to partner with. Any team would be lucky to have her.
Cindy Tam
Design Leadership at SoFi
“
Eve is a phenomenal leader who seamlessly combines strategic execution with deep empathy.
She was responsible for driving critical business lines and consistently delivered results, proving her ability to get things done in complex environments. Her commitment to clear, high-quality content strategy ensured our business objectives were always met.
Fred Le Bail
Design Leadership at Futur Health
James Christy
Director of Product at Optum
“
She’s one of those rare people who is both a strategic thinker and a hands-on doer.
She’s an excellent UX leader and a gifted copywriter, especially when it comes to translating complex clinical language into something clear, human, and easy to understand.
Let's Build Something
Worth Remembering.
Whether you're building a new team from the ground up, scaling an experience or shipping a product that needs to earn trust at every touchpoint, I bring the strategy, leadership and execution that turns vision into value.