14+
Years in Content
& Product Design
60+
Designers & Writers
Led & Mentored
4
Design Systems
Built From Scratch
3×
Industry Award
Recognition
Director of Content & Product Design
Leading the teams
that make products feel human
Hi, I’m Eve, I lead content and product design at the intersection of clarity, empathy, and craft. I lead and build teams that build experiences people actually trust.
What I Bring
Expertise that moves
the work forward
From hands-on craft to organizational design, I operate across the full spectrum of content and design leadership.
Content Design & UX Writing
Shaping every word a user encounters from onboarding flows and empty states to error messages and transactional emails. All aimed to reduce friction and build trust at scale.
Voice, Tone & Brand Language
Building the linguistic foundation of a product via comprehensive voice guidelines, tone-of-voice frameworks, and copy standards that give every writer a shared north star.
Design Systems & Content Patterns
Partnering with design engineers to embed content components (labels, microcopy libraries, pattern documentation) directly into design systems so consistency ships by default.
Team Leadership & Org Design
Hiring, growing, and structuring content and design teams is my superpower. From embedded writers to centralized design pods, I help build the operating models that let great work happen repeatedly.
Research-Driven Iteration
Translating qualitative and quantitative research into content hypotheses, running copy tests, and establishing feedback loops that connect user comprehension data to design decisions.
Executive Stakeholder Communication
Translating design and content strategy into business terms for C-suite and board audiences, while articulating the ROI of clarity, the cost of confusion, and the long-term value of great craft.
Selected Work
Projects that shaped
how products communicate
A selection of strategic and hands-on work across enterprise, consumer, and platform contexts.
Healthcare
2023–2024
Leadership · End-to-end Product· AI
One App to Rule Them All
Unifying Optum's Digital Health Experience
How a fragmented multi-app ecosystem was transformed into a single, human-centered healthcare platform serving millions of members — and what that journey looked like from the inside.
Self-care
2023–2024
Design Leadership · End-to-end Product
Fitness For All
Rebranding One Pass and integrating Optum's fitness benefit into a single member experience
One Pass gave Optum members access to thousands of gyms and a full digital fitness app, but the experience felt fragmented. My task here was to lead the content strategy and UX to rebrand One Pass, integrate the Aaptiv mobile app, and connect fitness seamlessly into the broader Optum health ecosystem.
Self-care
2023–2024
Design Leadership · End-to-end Product
Writing for the Hardest Moments
Quit For Life: a digital smoking cessation program built around behavior change science
Every word in a smoking cessation experience carries weight. I led content strategy and UX writing for Quit For Life at Rally Health building scalable systems that reached 250,000 members across 13 UnitedHealthcare clients.
Self-care
2023–2024
Design Leadership · End-to-end Product
The Rebrand That Went Viral
From stalled fitness app to Apple's App of the Day
How a struggling app called Moov Studio was repositioned as Sanity & Self: a human-centered self-care platform that earned 500K+ installs, Apple recognition, and coverage in TechCrunch and The New York Times.
Testimonials
What collaborators say
Perspectives from product leaders, design partners, and direct reports.
“
Eve knows how to ask the right questions—the ones that cut through noise and move work forward—and she consistently brought strategic thinking to every stakeholder conversation.
Smart, steady, and genuinely great to partner with. Any team would be lucky to have her.
Cindy Tam
Design Leadership at SoFi
“
Eve is a phenomenal leader who seamlessly combines strategic execution with deep empathy.
She was responsible for driving critical business lines and consistently delivered results, proving her ability to get things done in complex environments. Her commitment to clear, high-quality content strategy ensured our business objectives were always met.
Fred Le Bail
Design Leadership at Futur Health
James Christy
Director of Product at Optum
“
She’s one of those rare people who is both a strategic thinker and a hands-on doer.
She’s an excellent UX leader and a gifted copywriter, especially when it comes to translating complex clinical language into something clear, human, and easy to understand.
Let's Build Something
Worth Remembering.
Eve D’Onofrio, Ph.D.
Raleigh, North Carolina
eve@evedonofrio.com
Whether you're building a design practice from the ground up, scaling an existing team, or shipping a product that needs to earn trust at every touchpoint, I am a design leader who will get you and your business there faster.